Jenene Freer (nee Crossan)

Entrepreneur and successful businesswoman.
A self-described ‘tornado’ Jenene has never stood still for long…. Her first foray into digital came at 16 as a high-school drop out, which drove the launch of Jenene’s first digital business www.nzgirl.co.nz from her spare bedroom on a second-hand computer.

At 22 she was noticed and backed by a major New Zealand investor (Lloyd Morrison), which led to starting her second business at 24 www.18tracker.com (which subsequently sold to Research International). At 27 Movac backed Crossan’s next venture, the creation of a female-focused masthead ad network, which they launched into Australia. As the GFC took hold, Jenene deftly repositioned the business, organized a management buy-out and then merged it with a technology company, creating Actual Dialogue – the first ad driven email platform. She retains a director position in that business today.

Jenene is now 33 managing the launch of her 5th digital business, New Zealand’s 1st Vanity Club flossie.com a quiet-time hair and beauty appointment website. Flossie.com aims to become THE worldwide online booking channel for women to conveniently make all their appointments in one easy step. Launched in February 2012, the site is being backed my major digital players and will launch into Asia in early 2013.

Described by those who work with her as passionate, hard working, committed and tenacious. Jenene’s drive, determination & passion have seen her as a finalist for both New Zealand Marketer of the Year and the international Veuve Clicquot Award. Her business skills have attracted high profile investment, major international advertising awards and media coverage from all around the world.

Awards:
• Cannes Lion - Gold Lion – Direct (sole winner for Asia Pacific)
• Axis Advertising Awards Best in Show + Gold - Direct Electronic & Grande Axis
• Qantas Media Award – Best Light Entertainment
• Asia Pacific Ad Fest – Gold & Best in Show Direct
• NZ Best Youth Site Netguide Awards
• NZ E-business of the Year
• Finalist for Marketer of the Year 2006
• Business Women of the Year Category winner 2003
• Finalist for Veuve Clicquot Award 2008