Winning business and generating revenue for organizations is Hugo’s primary focus. Hugo has a MCom, Marketing and International Business, Auckland 1991, a BCom, Marketing and International Business, Auckland 1989, BA, Indonesian, Auckland 1989. Hugo’s business career took him to Sydney, Auckland, Jakarta and ultimately Singapore. In Singapore he was in a regional communications role with Michelin where he worked in markets as diverse as Thailand, India, Taiwan and Japan. During this time Hugo’s experience was always around communications, marketing, positioning and branding.
In 2001 Hugo returned to N.Z. and commenced a career as a trainer, executive coach, facilitator, strategist, and most importantly, pitch doctor. Since then the pitch facilitation part of his business has steadily expanded. Hugo has developed an impressive client list including the Bank of New Zealand, SCA Hygiene, Sovereign and Flight Centre. Hugo’s background in business and training, combined with his experience in winning deals have given him a unique approach and an ability to provide insightful, practical and entertaining insights to pitching, that assist an audience to be more persuasive, especially in the context of winning and defending business.
A marketing and sales professional with diverse management experience in New Zealand, Australia and the Asia-Pacific region his major strengths include a proven strategic background, excellent written and spoken communication skills as well as the ability to work with and manage people from different backgrounds. Experience includes agency management, multi-national product launches, sales, consumer research projects, managing advertising production and targeted distribution projects. Additional abilities include negotiation, presentations, recruitment and financial analysis. Hugo helps people who are not too familiar or comfortable with pitching. They often make assumptions that it will all be about cheesy sales techniques. Exampes are: technical audiences, operational audiences and a mixed audience from all across the business who need to work together on tenders. Also most organisations need insight on ‘internal pitching’.
Hugo has held Corporate positions both in NZ and overseas and include: Product Manager, Mead Johnson Sydney; Brand Manager, Enza Products Auckland; Product Manager Bristol-Myers Sqibb, Client Service Director, Grey Advertising, Indonesia; Deputy Director, Advertising; Regional Brand Manager, BF Goodrich based in Singapore; Senior Consultant, Rogen NZ; Director of Sparkplug Ltd.
Hugo has been described as “The Pitch Doctor” and specializes in helping clients win pitches and tenders by being different and being better. He focuses on this core subject of persuasion and of the presentation skills needed to win. Pitching and persuading also includes 'internal pitches' where the same principles apply in a very different context. Give Hugo a brief and he will provide you with a customised proposal on what he can offer your organisation and your industry.
Keynote – 50 minutes
• The Craft of Persuasion: Insights of a Pitch Doctor
Workshops – 2 hours to a full day:
• Know your customer – driver mapping, value equation
• Initiatives – campaigns, product launches
• Persuasiveness review – fine tune your approach
• Revenue increase – secondary selling
• Sparkplug FMT – progress up to eight opportunities
“If you need to win new customers and hold on to current ones as a vital part of your business strategy, then you and your team need to invest some time listening to Hugo Meares. As a banker with 30+ years competing for business, I have used Hugo to build the skill base of my teams. The investment has been repaid many times over. Manager Customer Experience, Westpac Banking Corporation
As an Australian corporate professional of 10 years experience, I have seen more training and motivational seminars than you might believe. Dealing with Hugo Meares was the first time I have taken real value from a workplace sponsored seminar and training forum. Many of you might be asking yourself if your company can afford to employ Hugo at this point, given the current global economic crisis. I would suggest quite simply, that you can’t afford NOT to. Investment Development Manager, Sovereign Insurance